How to work with a commercial & advertising photographer?
High-quality visuals play a massive role in branding, marketing, and advertising. Whether you’re launching a new product, revamping your website, or promoting your brand across social media, the right imagery makes all the difference. But to truly get the best out of your collaboration with a commercial and advertising photographer, it’s important to know how to prepare, communicate, and make the most of the experience. Let’s break down the key steps to working effectively with a professional so you walk away with images that elevate your brand. 1. Be Clear About Your Goals Before reaching out to a London-based photographer or any professional in the UK, have a solid understanding of what you need. Are these images for a marketing campaign? A website refresh? Social media? Knowing where the visuals will be used helps shape the style, composition, and technical approach of the shoot. If you have specific expectations, write them down. The more information you provide upfront, the ...